COVE HAVEN RESORT

Case Study & Testimonial

OBJECTIVE

Cove Haven Entertainment Resorts

Cove Haven Entertainment Resorts -  a beautiful three-resort venue showcasing Paradise Stream Resort, Pocono Palace Resort and Cove Haven resort in the scenic Pocono Mountains Region of Pennsylvania - realized its entertainment and event initiative were no longer hitting the right notes. Targeting a younger demographic, while retaining an entertainment loyalty to longtime guests, Cove Haven knew in order to increase guest bookings, enhance the attractiveness of weekend getaway stays and rejuvenate the entertainment images of the iconic Pocono venue a change was in order.

 

The executive team of Cove Haven Entertainment Resorts knew what they needed to do - improve entertainment, recharge and rethink entertaining and creative new event experiences and promote diverse celebrities with the star power to attract new guests. Cove Haven understood the importance of its new entertainment mandate - all Cove Haven needed was an entertainment management and event production firm willing to listen to its needs, deliver the right entertainment and energize the three-resorts vacation and getaway venues with a new enthusiasm for music, comedy and fun.

 

The world-famous, all-inclusive resorts - home to the seven-foot-tall Champagne Glass Whirlpool Bath-for-Two - feature over 600 luxurious suites. Now, all Cove Haven Entertainment Resorts needed to do was turn up the volume on its entertainment and event coordination and management performance. Not as easy as a dip in a whirlpool...but far from impossible.

THE CHALLENGE

Turn a vintage resort into a relevant player in the increasingly competitive Pocono Mountain resort region.

Coordinate efforts with the Marketing Department to boost social media outreach and event branding.

Coordinate diverse in-house teams to deliver robust, timely and entertaining events within specific parameters.

Research and secure the best talent available for the guests of Cove Haven Entertainment Resorts.

Coordinate all elements of event production, including staging, entertainment reception and more.

On-site management of all elements of event production.

Public relations to support event awareness and outreach.

Media relations to support event awareness and outreach.

THE SOLUTION

Cove Haven Entertainment Resorts turned to Station Avenue Productions to provide leadership in areas of entertainment coordination and creative event management. Station Avenue Productions, a division of The asterism* Group, produces events and coordinates entertainment opportunities for leading venues, non-profit organizations, corporate entities and community organizations throughout the United States, with a targeted focus on New Jersey, Pennsylvania, Delaware, New York, Maryland, Virginia, West Virginia and California.

 

Led by entertainment industry veteran CJ DiRoma, Station Avenue Productions is a leading entertainment industry event production firm, producing memorable entertainment experiences that achieve success in all key areas of event production - entertainment coordination, creative branding and marketing, fulfillment of event goals and objectives, audience enjoyment, as well as public and media relations outreach and support.

 

Within six months of working with Cove Haven Entertainment Resorts during 2012, Station Avenue Productions boosted the entertainment experience and led the Pocono venue brilliantly on the path to promoting singers, comedians, magicians, celebrity chefs and a wide range of entertainers who appeal to a broader, and more youthful, demographic. With step-by-step event coordination and entertainment management, Station Avenue Productions provided Cove Haven Entertainment Resort with the behind-the-scenes, as well as extensive on-site, management, support and event production services necessary to elevate Cove Haven's entertainment stature - recruiting new entertainers and new guests to each of Cove Haven's three glorious resorts.

 

Within the first six to nine months of contracting Station Avenue Productions, entertainers including Howie Mandel, Billy Gardell, Celebrity Chef Brian Duffy, The Charlie Daniels Band, Orlando Jones, Justin Willman, Boyz II Men, R&B vocalist Mya and many more diverse, talented and high-energy artists and entertainers took center stage at Cove Haven Entertainment Resorts. Throughout 2013, Station Avenue Productions has produced events for Cove Haven featuring, but not limited to, Jim Belushi & The Chicago Board of Comedy, Cirque Zuma Zuma, Lewis Black, Jimmie Van Zant and more. 

 

Under the expert coordination of Station Avenue Productions - and all for the betterment of the "new" and more youthful energy of Cove Haven Entertainment Resorts - Cove Haven executive leadership realized the benefits of a recharged and robust entertainment campaign. For 2014, Station Avenue Productions is producing scores of events at the Pocono resort, including showcasing the comedic talents of Damon Wayans in January 2014. 

CLIENT REVIEW

"Station Avenue has not only tremendously improved our show nights by bringing fresh, new, creative ideas and strategies to the table, they have also generated a new audience for us - which is paramount for a couples-only destination. Our primary objective in selecting a Talent Buyer was to build our brand identity as a premiere entertainment destination. We were looking for someone that understood our guest and booked the best possible entertainment for us. Station Avenue has more than delivered. Station Avenue brings an energy and enthusiasm to the table and an attention to detail that can’t be matched. I look forward to many years of partnership. From entertainment selection and contract negotiations to the supporting public relations efforts and show production, I couldn’t be happier having CJ DiRoma and her team on our side "

- Eric Lansberry, Senior Marketing Coordinator, Cove Haven Entertainment Resorts

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